Jenkins' work is at the nexus of media studies theories that focus on the ideas of media convergence, fan culture, fan fiction, blogging, collective intelligence, and participatory culture. One of Jenkins' key arguments is that given these cultural phenomena, media convergence is best understood by both media scholars and practitioners as a cultural process, rather than a technological end-point. In "Convergence Culture," Jenkins analyzes many aspects of media convergence currently redefining the technological, economic, aesthetic, organic, and global media environment. Access this eBook from one of our digital partners. November 1, 2020. And you will only after reading Henry Jenkins. However, Jenkins argued that Media Convergence should be considered a cultural shift rather than a technological process only as it comes from the need of people to interact with one another, the demand of Media Corporations to communicate with media audience, who always seek for new kinds of entertainment experiences they want. Sur la mer agitée des théories consacrées aux réseaux, Henry Jenkins est un auteur qui compte, une boussole qui indique le nord de façon constante. ISBN-13: 978-0-8147-4281- (cloth :5 alk paper. ) Jenkins, Henry, 1958-Convergence culture : where old and new media collid Jenkinse / Henr, y p. cm. Categories of Convergence Let's take a look at the five categories of convergence. ", --Will Wright, designer of SimCity and The Sims, "One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. Your email address will not be published. ), Childe on Writing in Ancient Sumeria and Egypt, Ong on the Differences between Orality and Literacy, Socrates on the Forgetfulness that Comes with Writing, … Franchise products are governed too much by economic logic and not enough by artistic vision. However, there are other categories of convergence at play, too, identified by media scholar Henry Jenkins. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Here's What the Blurbs Say (Skip This Part). The book develops these ideas through case studies of a number of key media properties, including Survivor, American Idol, The Matrix, Star Wars, Harry Potter, Global Frequency and the presidential campaign of 2004. Interestingly, the manifestation of Media Convergence also appeared throughout the production and distribution process of Deadpool (Poggi 2016). He's also an incisive and unflinching critic. Moscow: RIPOL classic. Built by 99 Robots. Henry Jenkins Convergence culture where old and new media collide Definitions • ‘By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.’ I will argue here against the idea that convergence can be understood primarily as a technological process - the bringing together of multiple media functions within the same gadgets and devices. In Convergence Culture, Jenkins concerns himself with the four aspects of convergence — economic, technological, social, and cultural. ", --Steven Johnson, author of the national bestseller, Everything Bad Is Good For You, Henry Jenkins is the 21st century McLuhan I've been waiting for. This conversation creates buzz and accelerates the circulation of media content Consumption has become a collective process and that's what I mean in this book by collective intelligence. 22-24). Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable … Pionnier des études sur les fans, Henry Jenkins est un théoricien de la culture de la convergence, de la narration transmédia, et de la culture participative.Il est également un des premiers universitaires à s'être présenté comme un aca-fan [1], [2]. Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. I am going to be using this blog to talk about some of the issues raised in the book -- including providing some of the sections I had to edit out of the book for length reasons, updating some of the case studies in the book, commenting on recent events which reflect some of the book's key themes, and responding to questions and criticisms from readers. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." Media scholar Henry Jenkins theorized that there are actually five categories of convergence that we see today. Effects of Convergence. Yet, each of us constructs our own personal mythology from bits and fragments of information we have extracted from the ongoing flow of media around us and transformed into resources through which we make sense of our everyday lives. : Here's What You Missed This Season, Youth Power in Precarious Times: Interview with Melissa Brough (Part Two), Youth Power in Precarious Times: Interview with Melissa Brough (Part One), What Science Fiction Media Gets Wrong About Facial Recognition, Transgressive Queer Space-Making in London, Jamming the Olympic Rings: Anti-Olympics Art Across Space and Time. Tel est le pari de l’ouvrage d’Henry Jenkins – considéré comme une des figures les plus importantes dans le courant de media studies – traduit en français sous le titre La Culture de la convergence. Instead, I want to argue that convergence represents a shift in cultural logic, whereby consumers are encouraged to seek out new information and make connections between dispersed media content. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. The book is now out and can be purchased here. 5. The cultural logic of media convergence Henry Jenkins Massachusetts Institute of Technology, USA ABSTRACT Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows Published by: NYU Press. In the past decade, media ecology has become consolidated as an innovative and useful theoretical framework for media studies. By convergence, Jenkins means the flow of content through multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of entertainment. media convergence theory jenkins. I. . This may result in some cut back in the number of entries per week but I am going to try to continue to get out something every weekday, even if it means more use of interviews and guest bloggers to fill in some gaps in my schedule. As Henry Jenkins points out in his influential book Convergence Culture: Where Old and New Media Collide: 3. Jenkins – fandom theory. Jenkins' core claim in Convergence Culture is that convergence culture represents a shift in the public's relationship to media. This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. Henry Jenkins adalah akademisi favorit saya, yang banyak karyanya bersentuhan dengan budaya konvergensi dalam budaya populer, dari TV Series hingga reality show, dan juga banyak mengeksplorasi bentuk-bentuk budaya partisipatoris masa kini.. Dari berbagai bukunya bisa dibilang Convergence Culture: Where the Old and New Media Collide adalah karya paling terkenal, yang secara gamblang … (in Russian) Jenkins, H. (1992). Thus, Media Convergence should be assessed more widely … First published in 2006, Henry Jenkins’ book, “Convergence Culture – Where Old and New Media Collide” discusses the intersection of three central ideas in a growingly interconnected world. Global convergence is the last of the categories projected by Jenkins. Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Update: Some people have read this to suggest this site is purely a "publicity stunt" for the book or to imply that I plan to stop blogging once the book tour is over. Nothing could be further from the truth. Title. Also a number of convergence typologies appear. Deadpool’s resounding success resulted from its cost-effective marketing scheme, which applied the theory of Media Convergence to create a marketing phenomenon at the beginning of 2016. Hollywood acts as if it only has to provide more of the same, printing Star Trek (1966) logo on so many widgets. (2018). Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. Media convergence is more than simply a technological shift. Theory Of Convergence Culture. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Convergence occurs within the brains of individual consumers. When a new … This is fascinating, engrossing and enlightening reading. Convergence Culture Where Old and New Media Collide. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers' bedrooms. Organic convergence is the combining of different types of media being used at the same time. JENKINS AND MEDIA CONVERGENCE The term ‘Media Convergence’ refers to a range of media merged into one. In Jenkins, H. Convergence Culture (pp. Have no fear, though, if you have not read the book yet, this space will also allow me to comment on many other contemporary developments in the new media landscape. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Frankly, one of the challenges of writing about contemporary media change is that many of the specifics of popular culture will have shifted by the time a print book appears, so I am excited to have a space where I can play catch-up. „Convergence is an ambiguous concept. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. Intoxicated students at a local high school use their cell phones spontaneously to produce their own soft-core porn movie involving topless cheerleaders making out in the locker room. (in Russian) Greenfield, A. However below, later than you visit this web page, it will be suitably definitely simple to acquire as without difficulty as download By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Henry Jenkins and Media Theory Fanfiction. Media Convergence - Ebook written by Dwyer, Tim. It takes completely separate ideas and smashes them together, so that we're left with one big idea. I The Tiny Miracles Foundation. “There will never be one black box controlling all media”. Because there is more information out there on any given topic than we can store in our heads, there is an added incentive for us to talk amongst ourselves about the media we consume. Henry Jenkins describes his conception of convergence culture, the by-product of the collision between new and old media, along with the implications of convergence culture for education. Radical Technologies: The Design of Everyday Life. He also believes that media will continue to grow in multiple ways through computing and communication. What's it all about? According to Jenkins, convergence is both a "top-down" and "bottom-up" phenomenon. In a culture which some have described according to information overload, it is impossible for any one of us to hold all of the relevant pieces of information in our heads at the same time. Bookmark File PDF Convergence Culture Where Old And New Media Collide Henry Jenkins looking for. Henry Jenkins (né le 4 juin 1958 à Atlanta) est un chercheur et essayiste américain spécialisé dans le domaine des nouveaux médias. Textual Poachers. In this book, I will explore how the play of collective meaning-making within popular culture is starting to change the ways religion, education, law, politics, advertising, and even the military operate. Pour cette raison, La Culture de la convergence se présente comme un vaisseau amiral, peut-être l’ouvrage le plus important consacré aux transformations de la culture à l’âge du numérique. Henry Jenkins divides convergence into four different forms. 6. Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. ISBN-10: 0-8147-4281- (cloth5 : alk paper. ) Des médias au transmédia, paru sept ans après sa publication initiale en 2006 qui a été suivie avec un vif intérêt de la part de la communauté scientifique et des critiques. . Henry Jenkins at Authors@Google (video)Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. William Mcdowell - Withholding Nothing Medley Lyrics, Describe A Time When You Visited A Friend At Their Workplace, Female Villain From Ducktales Crossword Clue, Two Less Lonely People In The World Lyrics, What Does The Foot Emoji Mean Urban Dictionary, How To Get A Job In Higher Education With No Experience, Daily Voice: COVID-19: Stamford Teacher Cares For Student’s Newborn Brother As His Family Battles Virus, CT Post: Coronavirus crisis has ‘upped the ante’ for parents of NICU babies, The Tiny Miracles Foundation Welcomes 2 New Members to its Medical Advisory Board. Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. For those who would like to see me talk about convergence culture, check out webcast of a keynote presentation I did about some of the key themes from the book at the New Media Conference in 2004. Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. Collective intelligence can be seen as an alternative source of media power. Jenkins, Shirky and others clearly contrast with the more traditional media effects theory models, which see the media as powerful and the audience as passive. All Rights Reserved. Posted on July 8, 2015 July 9, 2015 by Richard Sarati. It will entirely squander the time. 368 Pages, 6.00 x 9.00 in. What is it? Henry Jenkins describes his conception of convergence culture, the by-product of the collision between new and old media, along with the implications of convergence culture for education. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Getting the book out has given me an incentive to start blogging. View or download all the content the society has access to. Henry Jenkins Convergence culture where old and new media collide And oh, one more endorsement, for a second book also coming out this summer, Fans, Bloggers, and Gamers: Exploring Participatory Culture: "Jenkins is a one of us: a geek, a fan, a popcult packrat. by Henry Jenkins. Media Convergence - Ebook written by Dwyer, Tim. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. . A description of Convergence Theory. BUY . media convergence theory jenkins November 01, 2020 Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. … Thus, no matter how much thought and planning a manufacturer puts into a product, consumers will ultimately decide its fate in the cultural marketplace. Global. Jenkins breaks convergence down into five categories: Economic convergence occurs when a company controls several products or services within the same industry. Mass media and culture—Unite Statesd 2.. Popular culture—Unite Statesd . If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence cultureÂÂ. “A medium’s content may … "Convergence Culture" is a book on how media distribution and consumption is changing written by Henry Jenkins, Provost Professor of Communication, Journalism, Cinematic Arts and Education at USC Annenberg School for Communication and Journalism. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership. Jenkins - fandom theory. Jenkins' (2004) theory of media convergence is fundamental to the concept of transmedia storytelling. Download for offline reading, highlight, bookmark or take notes while you read Media Convergence. Paperback; 9780814742952; Published: September 2008 ; $22.50. In any case, I plan to continue to blog once classes start back up. I launched this site in June in anticipation of the release of my new book, Convergence Culture: Where Old and New Media Collide. Convergence culture is a theory which recognizes changing relationships and experiences with new media. 1. eBook; 9780814743072; Published: August 2006; Request Exam or Desk Copy. Convergence study is the study of media environment where new rules are in force. It should be mandatory reading for anyone trying to make sense of today's popular culture--but thankfully, a book this fun to read doesn't need a mandate. Jenkins argues that media will be everywhere and that it does not exist in one form. This is like the 'prosumer' term - a producer and Participatory culture Jenkins noted that the development of “new” Media (roughly post 2000) has accelerated “participatory culture”, in which audiences are active and creative participants rather than passive consumers. I have been overwhelmed by the positive response to this site. View or download all the content the society has access to. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. This is after all my 12 book over the past 16 years and so I have a broader array of interests than can be gleamed from any given publication. Convergence Culture: Where Old and New Media Collide by Henry Jenkins. The first type, technical convergence, is the conversion of media content into digital formats that can then become integrated, allowing media content to be disseminated through multiple platforms. Welcome to my blog. Here are some key passages from the book's introduction: Reduced to its most core elements, this book is about the relationship between three concepts - media convergence, participatory culture, and collective intelligence.... By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Convergence Culture by Henry Jenkins, 9780814742952, available at Book Depository with free delivery worldwide. According to Jenkins, convergence is both a "top-down" and "bottom-up" phenomenon. In such a world, all of the media systems are increasingly interconnected; we use them all in relationship to each other, whether or not the technologies are actually hardwired together. A Critical Essay On The Ideas Surrounding Convergence Media & Culture This is a critical essay of the works of Henry Jenkins, including texts such as: Convergence Culture, Textual Poachers, Fans, Bloggers and Gamers and other similar works. Read this book using Google Play Books app on your PC, android, iOS devices. Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. This is like the ‘prosumer’ term – a producer and consumer of content. Jenkins’s concept of organic convergence is perhaps the most telling. We are learning how to use that power through our day to day interactions within convergence culture. Copyright 2019. Right now, we are mostly using collective power through our recreational life, but it has implications at all levels of our culture. The key work in Jenkins' development of this. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who's speaking and what they think they are talking about. The social implications of this change could be staggering. --John Seely Brown, Former Chief Scientist, Xerox Corp & director of Xerox PARC. The term, participatory culture, is intended to contrast with older notions of media spectatorship. BUY . For Jenkins, this shift is first through popular culture, where the skills acquired through play also have applications in the worlds of education, work, and politics. Henry Jenkins popularized the concept of convergence culture in his 2006 book of the same name. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. --Howard Rheingold, author of Smart Mobs: The Next Social Revolution, "I simply could not put this book down! This circulation of media content - across different media systems, competing media economies, and national borders - depends heavily on the active participation of the consumer. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. His affection for the subject and sharp eye for 'what it all means' are an unbeatable combination. The world McLuhan foretold back in the age of electric media has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. Designed for A Level Media Students ", --Cory Doctorow, author of Someone Comes to Town, Someone Leaves Town and co-editor of Boing Boing. The cultural logic of media convergence Henry Jenkins Massachusetts Institute of Technology, USA ABSTRACT Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. It was born in the 1960s and was initially ignored1 by the scientific establishment; however, the creation of the Media Ecology Association in 1998, the diffusion of the World Wide Web, and the development of media convergence processes—which renewed the interest in an integrated approach to media—facilitated the “resurrection” of thinkers such as Marshall McLuhan and t… When a new technology is created, both the manufacturers and the users of the product influence the way it is used. Convergence does not occur through media appliances - however sophisticated they may become. Convergence culture can be defined as the merging or coming together of different media; the flow of content across different media platforms which then leads to the interaction between media audiences who seek to create … In any case, I plan to continue to blog once classes start back up. Bring on the 'monolithic block of eyeballs!'" Create a link to share a read only version of this article with your colleagues and friends. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. At the risk of being immodest, let me share with you some of the things that others have been saying about the book: "I thought I knew twenty-first century pop media until I read Henry Jenkins. Bookmark File PDF Convergence Culture Henry Jenkins Convergence culture - Wikipedia Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Convergence occurs within the brains of individual consumers and through their social interactions with others. [There is a] relationship between three concepts—media convergence, participatory culture, and collective intelligence. Educators, media Read this book using Google Play Books app on your PC, android, iOS devices. And along the way, I will be sharing more about the work we are doing through the Comparative Media Studies Program at MIT to put the ideas found in these books into practice through work on consumer culture, media. I found it to be an interesting read with a unique take on how the shifts in media consumption and distribution are changing pop `` bottom-up '' phenomenon is created, both the manufacturers and the of. 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