Six statements outline the key future developments in the TV and video industry which can be clearly foreseen: Digitalization will change content production, distribution, and recommendation functionalities. Video blogs (vlogs), live video, and virtual reality video all play a role here. It's when images, text and voice combine that people will close the gaps of confusing communication.”, “The future of media is bottom-up: Top-down, mass communication is dead. Revenue from AR, a more accessible platform, will likely grow three times as much as VR. Of course, this means that the world of Social Media Monitoring has to keep up with the demands of social media users as br Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. The mainstream introduction of the internet in the early 1990s brought new and exciting communication methods, including using digital media to share your message more quickly and across greater distances. 36% of the journalists recognize mobile as the most important trend of the year. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media. People across the world are witnessing a dramatic increase in access to information and communication. Of course, there will one final proof-read by a human but AI helps most the work.”, “Future of media will be dominated by non-written content like video and audio that are natively produced for smartphones. According to a report by Multichannel News, by 2025 half of those under the age of 32 who watch television will not subscribe to a traditional cable TV service, preferring streaming services like Netflix and Hulu. With the Future of Information series, we started a new conversation about data privacy, media manipulation, artificial intelligence, and the future of community access to information. He's a trained journalist with experience in the field of disruptive technology. More than two hundred young people from Asia and the Pacific participated the online consultation “Youth's Voice for the Future of Media and Information Literacy in Asia and the Pacific” on 18 November. The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. If you’re excited by the prospect of leveraging new, cutting-edge technology to reach a young, tech-savvy audience, consider an online degree in communication from Maryville University. These advances in technology have impacted traditional communication professions, paving the way for digital media as a major influence on businesses and brands in creating relationships with their customers. Trends are here, ladies and gentlemen. Through specific software and hardware, VR recreates environments, while AR enhances physical images. As students and current industry professionals consider the future of media, it’s clear that mobile video marketing can provide big rewards, the study of data will provide key insights and make business more competitive, and the continued exploration of emerging technologies like VR and AR could yield huge returns. Internet of Things (IoT) has the potential to enable the mass collection of data along every point in a consumer's life. Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. Internet of Things (IoT) has the potential to enable the mass collection of data along every point in a consumer's life. Social media is constantly evolving and it’s exciting to think about what it will look like in the future. Businesses & individuals will be creating TV shows, magazines and creative content that rival “professional” creators, and consumers won’t actively distinguish between the two. As AI systems and tools become more pervasive to content creators, those metrics well-performing and poorly-performing content will drive faster decisions on campaigns and messages that resonate with targeted audiences. Native. By changing our way of consuming content, it will change traditional media as well. “The media landscape changes dramatically every year with the intersections of video and audio content combined with the power of Artificial Intelligence (AI) to market more relevant content to readers at every turn. All-IP becomes the standard for TV and video distribution. Everything needs to apply to the fact that consumers prefer their personal device over any other screen.”, “The future of media looks like a far more fragmented landscape of producers and consumers, with the line between marketing & media ever blurring. What degree level are you interested in pursuing? This goes beyond advertising on popular streaming channels and requires businesses to evaluate how they appear in the marketplace. The rise of podcasts, streaming, and the ever-expanding expanse of online content has shifted the way we think about and consume our media. These industry insiders have their fingers on the pulse of new and established media trends, and they've shared those insights with us. The virtual reality industry in the U.S. alone will likely grow to about $19 billion by 2020 (from $2.2 billion in 2017), according to accumulated statistics from Statista. Apply today and begin your digital media journey. Does anyone simply go to a publication's website anymore? View all blog posts under Articles | View all blog posts under Bachelor's in Communication. youth, information and covid-19 role of media and information literacy (mil) Information can be thought of as the resolution of uncertainty; it is that which answers the question of "what an entity is" and thus defines both its essence and nature of its characteristics with … In the long term, creativity will win. Already, 6 out of 10 consumers prefer to watch online video platforms over traditional television, and many of those consumers are using their mobile devices to do so. How can we access, search, critically assess, use and The future of mass marketing is far less clear, but nothing to lose sleep over. Exclusive market research and insights from leading thought leaders on the front lines of their industry. UNESCO Offices in the region, and Asian Media Information and Communication Centre (AMIC) organized this online consultation. future of TV and video and have relevance for all of the four scenarios. Through data analysis, professionals in PR are creating more effective outreach campaigns. It is a product of continuous development. It gives everyone the freedom of expression in reacting into such information as it also promotes how an individual should critically think, evaluate, organize and analyze information from various forms of media into approaching and solving such… CISION Current and Future Trends The leading global provider of PR software and services including content marketing, media monitoring, media list According to the Pew Research Center, the digital media industry continues to grow, with about 93% … With videos now accessed across platforms, having mobile friendly, accessible video content is key. As citizens of the media and information age, one must be able to adapt to the changes in media and information. Audiences have zero patience for being fed marketing key messages. All rights reserved. The first is that people are gullible and will read, listen to, or watch just about anything. Late November and early December, Paris hosted three converging events on the future of the media. In addition, customer interactions, relationship management, and data analysis are important skills within this field. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. Consider for a moment how you consume relevant content to you and you can see the change over time – social channels, email marketing, newsletters, podcasts, and let's not forget targeted ads. Media is an industry of attention and more attention is being paid to mobile phones than ever before.”. 650 Maryville University Drive St. Louis, MO 63141. Information and media literacy (IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right. He’s versed in the impact that blockchain technology is having on industries of today, from healthcare to cannabis. These trends mark a shift in how we consume media and how companies interact with consumers. The future of media is changing seemingly every day. Brands that use data produced through IoT technology to inform their media investments will better understand their consumer and create hyper-relevant brand experiences.”, Have expert insights to add to this article? “A combination of Data+Creative. While some people are starved for information, others are flooded with print, broadcast and digital content. We Media | How audiences are shaping the future of news and information | v We Media | How audiences are shaping the future of news and information There are three ways to look at how society is informed. Also, Speed and Scale. These technologies can also help print media integrate with digital, and use real-time data to deliver powerful, personalized experiences to customers. The Future of Media: Concepts and Trends for Communication Professionals, Incoming Freshman and Graduate Student Admission. The TV will merge with digital, the … Sam is known for writing work that brings value to industry professionals and the generally curious – as well as an occasional smile to the face. The media and information are a mutable entity. ADD YOUR INSIGHTS. As a unified force, this powerful combo will make communication of the future more encompassing. Lastly, here are some figures on the future of media and entertainment that are particularly interesting: By 2021, Cisco says that 82% of all internet traffic will stem from digital video. COPYRIGHT © 2018 DISRUPTORDAILY.COM. Brand loyalty is scarce. There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in … ALL RIGHTS RESERVED. This data is backed by the latest stats as listed below: 10,079 Stories were published – compared to 8,949 feed posts, 205 IGTV posts and 125 live posts; 98% of accounts used Stories Analytics from online advertising measure more than the success of a specific advertising campaign. He’s written extensively on the individuals and companies shaping the future of tech, working directly with many of them to advance their vision. It’s a move that makes sense — Google analytics indicate that YouTube alone reaches more 18- to 49-year-olds than any broadcast or cable channel, and many consumers use their mobile devices to access video. But what consumer likes and dislikes are prominent and widespread enough to shape the future of media? As someone who works with social media every day, this information would be invaluable. This is good news for marketers since Google stats indicate that YouTube mobile users are two times more likely to pay close attention while watching YouTube on their mobile phones compared to television viewers. 3. predict future media innovation (MIL11/12CFT-IIIi-27) 4. synthesize the overall knowledge about media and information with skills for producing a prototype of what the learners think is a future media innovation (MIL11/12CFT-IIIi-28) I- Current and Future Trends in Media and Cummunication A. Ubiquitous Learning B. “Watch Your Day in 2020” TECHNOLOGY IN THE 20TH CENTURY Many of the technological advances we are seeing today will shape our daily life in the future – the way we relax, interact, communicate and conduct business. Share your feedback and we'll consider adding it to the piece! As the audience for online media grows, so do the number of platforms, and more consumers than ever flock to sources born on the web. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. consider an online degree in communication from Maryville University. Public relations has gotten in on the big data action and has incorporated insights gleaned from such data to improve PR tactics. … This indicates that the future of media, particularly video, requires a mobile-first strategy. They can also detect shifts in the campaign. Mobile internet usage surpassed desktop in 2016 and has continued every year since. Many experts envision these technologies will allow customers to have immersive experiences with their products before they buy them, helping to convert ad dollars to actual customers. I believe we'll continue to see more streaming platforms as well.”, “One thing that we learned from social media and the internet in general for the last 20 years is that there is still no safe spot in the digital market. After years of testing engagement techniques and revenue models, the media industry is seeking balance in attracting new users versus re-engaging existing ones. Digital. We see changes every day; we change every day. The immediate future of media is with the voice. Stay relevant to the moment, location, interests and other dynamic parameters that define the successful media. “The future of media is bottom-up: Top-down, mass communication is dead. It is ever changing in nature. NATIVE ADVERTISING This is a form of online advertising that matches the form and function of the platform on which it appears. Reliable sources of community information are critical for an informed and engaged society. As specialists with a communication degree look to the future, there are key areas of growth to watch that are likely to give shape to the communication careers of the future. With an increasing need for digitally inclined professionals, an understanding of emerging and social media platforms, data analytics, visual communication and content creation are typical in the study of communication. Media access, accessibility and inclusiveness 13 CHALLENGES 13 Guaranteeing diversity of content and competition in a platforms-led digital future 13 Rethinking traditional business models and addressing emerging/disruptive technologies 14 Ensuring media accessibility and improving skills 15 3. Innovation is the new norm when it comes to media, and that trend isn’t likely to change as we look to future media concepts. and Future Trends of Media and Information THE PANORAMA. Media empires rise and fade from time to time. Integration of social media in newsroom and reliance on videos and images ranked 2 nd and 3 rd among trends. Social media managers, digital media managers, content strategists, and communication specialists offer different focuses on digital communication. The Matrix-like future: Movies, games, TV all blur It is the only way to deliver relevant experiences consumers will interact with, as their screens and surroundings become more and more cluttered and hectic. As consumers embrace or reject certain outlets and entire media platforms, the content providers adjust accordingly. From virtual worlds, avatar emotions, artificial intelligence, computer-generated storytelling and narrative, interactive 360 holographic images, mixed reality, stress… Short-type information such as stories, IGTV or any kind of short duration, entertaining social media information will be preferred more in 2020. All that attention equals a huge opportunity for marketers to connect with their customer base — and not just through traditional ads. Emojis intend to clarify, yet the message sent isn't always what's understood by the receiver. Media will also become ever more niche, with content created for specific subcultures and minor interest groups, rather than just broad demographics.”, “The future of media will be a merger of audio, visual and text like branches intertwining around one another in harmony. We'll see a rise of more platforms such as Medium that allow users to skip the big names and big publishing processes and publish on demand. Copyright © 2020 Maryville University. Immersive media is a collective term that incorporates 360-degree video, virtual reality (VR), augmented reality (AR) and volumetric capture (includes both CGI and 3-D scanning). What degree program are you most interested in. As such, there are key influences taking shape that are likely to impact the future of the field. The future of media is bottom-up and based in co-creation and support of communities. The second is that most people require an in- As this continues, those in the media realm will need to balance between what media can be accessed and featured and the privacy options of personal media.”, “The future of media revolves around content experiences. Data-driven Creative will outperform any other form of advertising in the long term. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. Media and Information Literacy have huge role into how important media and information is affecting our everyday lives. The term “media” means many things to many people, but it ultimately encompasses everything we consume — visually, or through audio. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Sam is a Market Research Analyst at Disruptor Daily. Instead, focus on the audience's experiences and create content that is valuable and relevant to them.”, “Rather than being consolidated in the hands of a few large corporations, brands and issue advocacy campaigns will increasingly create their own media platforms. Sidewalk Labs & the Toronto Waterfront is a great example – an entire section of Toronto designed to collect mass amounts of consumer/civilian data that will inform its construct and operations. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. Social media channels and streaming video services became popular platforms for delivery and discussion of digital content; smartphones enabled brands to reach consumers regardless of their location. These two industries, which have grown up side by side, are seeing new emphasis placed on them in recent years, and each is growing quickly. The large amounts of data available today allow communication experts to predict news cycles and interest, discover which outlets cover their industry most, and uncover potential relationships with media channels, other organizations, and influencers. Current and Future Trends of Media and InformationMassive Open Online Content1.The use of the internet has become limitless through the years, and has cast its influence across countries all over the world.2.Learning is constant. Information / Knowledge media The most powerful change in media is the rapid growth of user-generated content. Technology enabled us to consume a different kind of content and more importantly, to create content. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. We can gain inspiration to become an future innovators to help our country to … La Presse au Futur, Médias en Seine and Les Nouvelles Pratiques du Journalisme discussed the landscape of the media of tomorrow, the innovative journalistic tools already in use by international press agencies and the challenges implied by new technology. But what consumer likes and dislikes are prominent and widespread enough to shape the future of media? Social media, digital advertising, and increased access to the internet through various devices have all shaped trends in media. Share your feedback and we'll consider adding it to the piece! Digital media dominates how Americans receive and share information. Prediction of financial forecast and weather are a normal discussion now. Users are moving away from desktop and toward mobile. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. As you consider your own future in media, discover how an online communication degree can prepare you for the exciting innovations to come in the world of media. Grammarly is a tool used for creating content with the help of an AI who helps us in understanding the grammatical errors that we often do. Data collected can help marketers refine the ad’s message, determine which channels to use, and gain insight into who exactly is listening. More than two hundred young people from Asia and the Pacific participated the online consultation “Youth’s Voice for the Future of Media and Information Literacy in Asia and the Pacific” on 18 November. You’ll emerge prepared for the modern world of marketing and ready to make an impact. 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